Masan Consumer is one of Vietnam's largest local diversified Fast Moving Consumer Goods (“FMCG”) companies. It manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, chili sauce, instant noodles, instant coffee, instant cereals and bottled beverages. Masan Consumer commenced operations in 2000 and has subsequently grown its product portfolio, domestic sales and distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage product market. Masan Consumer has created and owns some of the most recognized and trusted consumer brands such as Chin-Su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Vinacafé, Wake Up, Kachi and Vinh Hao through a strategy of putting Vietnamese consumers first.