SINGHA ASIA organized a Singha Trade Party with its esteemed IQPS partner in Cambodia. In September 2019, Mr. Lluis Ferre Nadal Regional MD, Singha Asia together with Top management, Cambodia team and IQPS Distributor, hosted a SINGHA Trade Party to give thanks, reinforce commitment & relationships with our partners in Cambodia. It was also an opportunity to introduce new integrated campaign to establish the brand claim as “ASIA’S GLOBAL PREMIUM BEER” and the campaign “START THE NIGHT WITH SINGHA".